There are not enough coaches nowadays. Most of the high-qualified trainers do not work with amateurs. The progress for an amateur is not about training plans, but motivation and compromising between sports, work and personal life. We give lectures on medicine, physiology, training processes, psychology. We teach coaches how to run business, deal with money, write texts, shoot videos, advertise and make money. School coaches go on marathons and work out daily. Lectures and practical classes are taught by a resuscitator, a commercially successful trainer, an author of a book about running, a children's trainer, a traumatologist and a psychologist.